Social Psychology Network

Maintained by Scott Plous, Wesleyan University

Bas Verplanken

Bas Verplanken

My research interests include attitudes and attitude-behavior relations, values, self, self-thinking and self-regulation. I have a particular interest in habits, both habitual overt behaviors as well as mental habits (repetitive and automatic thinking). Work in applied settings comprises impulsive consumer behavior, health behavior, food choice, body image, emotion regulation, and environmental concern.

Primary Interests:

  • Applied Social Psychology
  • Attitudes and Beliefs
  • Health Psychology
  • Self and Identity

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If You Don't Understand Habits, How Can You Hope to Change Them?

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  • 47:25

    If You Don't Understand Habits, How Can You Hope to Change Them?


  • 01:32

    The Definition of a Habit


  • 04:00

    The Three Key Elements of a Habit



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Bas Verplanken
Department of Psychology
University of Bath
Claverton Down
Bath BA2 7AY
United Kingdom

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