Primary Interests:
- Applied Social Psychology
- Attitudes and Beliefs
- Health Psychology
- Self and Identity
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Bas Verplanken |
My research interests include attitudes and attitude-behavior relations, values, self, self-thinking and self-regulation. I have a particular interest in habits, both habitual overt behaviors as well as mental habits (repetitive and automatic thinking). Work in applied settings comprises impulsive consumer behavior, health behavior, food choice, body image, emotion regulation, and environmental concern.
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Bas Verplanken
Department of Psychology
University of Bath
Claverton Down
Bath BA2 7AY
United Kingdom
Phone: +44 1225 38 4906
Fax: +44 1225 38 6752
Email: B.Verplanken@bath.ac.uk